{"id":5226,"date":"2026-01-06T15:58:12","date_gmt":"2026-01-06T14:58:12","guid":{"rendered":"https:\/\/martinique2050.com\/ileco-au-service-du-consommateur-ecolo\/"},"modified":"2026-01-06T15:58:12","modified_gmt":"2026-01-06T14:58:12","slug":"ileco-au-service-du-consommateur-ecolo","status":"publish","type":"post","link":"https:\/\/martinique2050.com\/en\/ileco-au-service-du-consommateur-ecolo\/","title":{"rendered":"IL\u00c9CO au service du consommateur \u00e9colo"},"content":{"rendered":"
\n

\u00abIL\u00bb pour \u00eele et \u00ab\u00c9CO\u00bb pour \u00e9cologique. Des milliers de prospectus distribu\u00e9s chaque ann\u00e9es sur l\u2019\u00eele de la Martinique repr\u00e9sentent des tonnes de d\u00e9chets papier. Alan Abatuci, co-fondateur de l\u2019entreprise IL\u00c9CO, nous parle de son parcours, sa source d\u2019inspiration, des r\u00e9sultats actuels et des opportunit\u00e9s futures. Interview\u2026<\/b><\/p>\n

IL\u00c9CO c\u2019est quoi ?<\/b><\/p>\n

C\u2019est une application mobile sur smartphone et tablette, t\u00e9l\u00e9chargeable gratuitement sur android et Apple, qui permet de consulter les prospectus et les promotions des magasins martiniquais en format num\u00e9rique.<\/p>\n

Pourquoi une application mobile ? <\/b><\/p>\n

J\u2019ai fait ma scolarit\u00e9 majoritairement en Martinique en management et commerce. Ensuite avec ma copine on avait envie de d\u00e9couvrir le monde. On est donc parti \u00e0 l\u2019\u00e9tranger, plus pr\u00e9cis\u00e9ment \u00e0 Trois-Rivi\u00e8res, au Qu\u00e9bec, o\u00f9 j\u2019ai poursuivi mes \u00e9tudes en administration des affaires. Suite \u00e0 cela j\u2019ai travaill\u00e9 dans la t\u00e9l\u00e9phonie mobile. Tout ce qui touche aux nouvelles technologies suscite un int\u00e9r\u00eat chez moi. J\u2019ai vu qu\u2019au Canada, peu importe la tranche d\u2019\u00e2ge, chacun poss\u00e8de un cellulaire et une connexion internet \u00e0 la maison. Lorsque je suis revenu en Martinique avec un regard ext\u00e9rieur, j\u2019ai compris qu\u2019il y avait des opportunit\u00e9s de d\u00e9veloppement.<\/p>\n

Comment t\u2019es venue l\u2019id\u00e9e de cr\u00e9er cette start-up ?<\/b><\/p>\n

Le projet de la start-up a commenc\u00e9 \u00e0 germer dans mon esprit lorsque j\u2019\u00e9tais \u00e9tudiant au Qu\u00e9bec. Avec ma copine on cherchait toujours la moindre petite aubaine pour pouvoir \u00e9conomiser des sous et une amie de sa classe lui a dit qu\u2019il y avait des sites internets qui permettaient de voir les prospectus avec les promotions et les coupons de r\u00e9duction. Lorsque j\u2019ai vu que ce syst\u00e8me \u00e9tait tr\u00e8s d\u00e9mocratis\u00e9 au Qu\u00e9bec, j\u2019ai fait des recherches et j\u2019ai vu qu\u2019en France c\u2019\u00e9tait aussi tr\u00e8s avanc\u00e9, mais en Martinique et dans le reste des Antilles fran\u00e7aises c\u2019est quelque chose qui n\u2019existait pas du tout. On \u00e9tait toujours dans les m\u00e9thodes d\u2019il y a 20 ans, de distribution massive, sans n\u00e9cessairement toucher au marketing mobile et au nouvelles technologies. Quand je suis revenu ici en 2015, c\u2019\u00e9tait pour fonder cette start-up l\u00e0. Je me suis investit \u00e0 temps plein sur ce projet et au d\u00e9but \u00e7a n\u2019a pas toujours \u00e9t\u00e9 facile. Parce que qui dit changement dit r\u00e9sistance.<\/p>\n

Les chefs d\u2019entreprises ont-ils bien re\u00e7u le projet ?<\/b><\/p>\n

En 2015, j\u2019\u00e9tais le premier dans les Antilles fran\u00e7aises \u00e0 proposer cette solution sur mobile. J\u2019ai trouv\u00e9 \u00e7a difficile d\u2019approcher les gens avec quelque chose de diff\u00e9rent qu\u2019ils ne connaissent pas ; proposer un produit qui n\u2019a jamais exist\u00e9, o\u00f9 tu seras le premier \u00e0 tester le march\u00e9. Les gens ce demandaient c\u2019\u00e9tait quoi, comment \u00e7a fonctionnait et est-ce que \u00e7a allait fonctionner. Dans les d\u00e9buts il y a un directeur qui me disait que : \u00abLa population est vieillissante en Martinique. Personne ne va lire nos prospectus sur le mobile. Tout le monde est attach\u00e9 au bon vieux papier<\/em>\u00bb. \u00c0 ces gens je leur r\u00e9ponds que leurs clients ont une grande capacit\u00e9 d\u2019adaptation. Lorsque j\u2019ai commenc\u00e9 il n\u2019y avait pas beaucoup d\u2019offres \u00e0 mettre sur l\u2019application avec tout juste deux entreprises. Au fur et \u00e0 mesure, certaines entreprises nous on contact\u00e9es d\u2019elles-m\u00eames pour prendre part \u00e0 cette nouvelle technologie. Plusieurs entreprises on compris qu\u2019il y avait un virage num\u00e9rique \u00e0 faire.<\/strong><\/p>\n

\u2026 et la population martiniquaise ?<\/b><\/p>\n

D\u00e8s le premier mois il y avait d\u00e9j\u00e0 plus de 600 personnes inscrites sur l\u2019application. Apr\u00e8s deux ans il y a une communaut\u00e9 de plus de 20 000 personnes qui repr\u00e9sente \u00e0 peu pr\u00e8s 2 millions de pages lues sur l\u2019application.<\/p>\n

J\u2019imagine des am\u00e9liorations ont \u00e9t\u00e9 apport\u00e9es depuis 2015 ?<\/b><\/p>\n

L\u2019application a beaucoup \u00e9volu\u00e9e en deux ans. Au d\u00e9but le budget \u00e9tait tr\u00e8s restreint et la premi\u00e8re version avait un design tr\u00e8s minimaliste. Avec le temps sont venues les nouvelles fonctionnalit\u00e9s et un investissement a \u00e9t\u00e9 fait en marketing.<\/p>\n

Quelle est votre vision d\u2019IL\u00c9CO pour le futur ?<\/b><\/p>\n

\"\"

Mariska Desmarquis<\/p>\n

\n

\"\"

Facebook<\/a> \/ LinkedIn<\/a> \/ Twitter<\/a> \/ Instagram<\/p>\n

T\u00e9l\u00e9chargez sur App Store<\/a> ou Google <\/a>Play Store<\/a> <\/span> <\/span><\/p>\n

\u00a0<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"

\u00abIL\u00bb pour \u00eele et \u00ab\u00c9CO\u00bb pour \u00e9cologique. Des milliers de prospectus distribu\u00e9s chaque ann\u00e9es sur l\u2019\u00eele de la Martinique repr\u00e9sentent des tonnes de d\u00e9chets papier. Alan Abatuci, co-fondateur de l\u2019entreprise IL\u00c9CO, nous parle de son parcours, sa source d\u2019inspiration, des r\u00e9sultats actuels et des opportunit\u00e9s futures. Interview\u2026 IL\u00c9CO c\u2019est quoi ? C\u2019est une application mobile …<\/p>","protected":false},"author":1,"featured_media":5023,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","footnotes":""},"categories":[1614],"tags":[1984,1754,1681,1985,1986],"class_list":["post-5226","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-des-dechets-valorisation","tag-alan-abatuci","tag-application-mobile","tag-consommation-responsable","tag-ileco","tag-start-up"],"acf":[],"yoast_head":"\nIL\u00c9CO au service du consommateur \u00e9colo - martinique2050<\/title>\n<meta name=\"description\" content=\"\u00abIL\u00bb pour \u00eele et \u00ab\u00c9CO\u00bb pour \u00e9cologique. 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