{"id":5343,"date":"2026-01-06T16:02:12","date_gmt":"2026-01-06T15:02:12","guid":{"rendered":"https:\/\/martinique2050.com\/sodastream-va-nettoyer-la-mer-des-caraibes\/"},"modified":"2026-01-06T16:02:12","modified_gmt":"2026-01-06T15:02:12","slug":"sodastream-va-nettoyer-la-mer-des-caraibes","status":"publish","type":"post","link":"https:\/\/martinique2050.com\/en\/sodastream-va-nettoyer-la-mer-des-caraibes\/","title":{"rendered":"SodaStream Is Going to Clean Up the Caribbean Sea"},"content":{"rendered":"<div class=\"entry-content\">\n<p>Avec 150 cadres et plusieurs associations locales de d\u00e9fense de l\u2019environnement, Daniel Birnbaum, PDG de Sodastream, compte nettoyer la mer des Cara\u00efbes et les c\u00f4tes du Roatan, au Honduras.<\/p>\n<p>Le \u201cHoly Turtle\u201d, appareil con\u00e7u pour collecter les d\u00e9chets plastiques dans l\u2019oc\u00e9an, a \u00e9t\u00e9 lanc\u00e9 par SodaStream samedi dernier dans la mer des Cara\u00efbes, au large des c\u00f4tes de Roatan, au Honduras. Cette action s\u2019inscrit dans un programme plus large de nettoyage de l\u2019oc\u00e9an men\u00e9 par SodaStream. Il s\u2019agit de la premi\u00e8re tentative d\u2019op\u00e9ration de nettoyage de ce type \u00e0 l\u2019initiative d\u2019une entreprise commerciale. L\u2019exp\u00e9dition compte 150 cadres de SodaStream de 45 pays diff\u00e9rents, des sp\u00e9cialistes de l\u2019environnement, des membres de l\u2019association Plastic Soup Foundation, plusieurs centaines d\u2019enfants scolaris\u00e9s dans 7 \u00e9coles honduriennes, ainsi que des membres du gouvernement du Honduras.<\/p>\n<p><strong>Combattre la pollution plastique<\/strong><\/p>\n<p>Le \u201cHoly Turtle\u201d est une unit\u00e9 flottante de 305 m\u00e8tres, con\u00e7ue pour \u00eatre remorqu\u00e9e par deux bateaux sur plusieurs kilom\u00e8tres. Cet appareil est le seul permettant de collecter les d\u00e9chets flottants tout en rejetant les animaux \u00e9ventuellement captur\u00e9s sans leur causer de dommages, gr\u00e2ces \u00e0 de grandes a\u00e9rations pr\u00e9vues \u00e0 cet effet. Ce syst\u00e8me s\u2019inspire des technologies de nettoyage des mar\u00e9es noires, et a \u00e9t\u00e9 d\u00e9velopp\u00e9 aux Etats-Unis par ABBCO.<\/p>\n<p>Cette initiative a \u00e9t\u00e9 inspir\u00e9e par une vid\u00e9o de la journaliste Caroline Powers, diffus\u00e9e sur la BBC en 2017. Celle-ci montrait un amas de d\u00e9chets flottant au large des c\u00f4tes de Roatan. Choqu\u00e9 par cette vid\u00e9o, Daniel Birnbaum, lui-m\u00eame skipper exp\u00e9riment\u00e9 et officier de marine, a d\u00e9cid\u00e9 d\u2019agir pour nettoyer ces d\u00e9chets flottants. \u201cOn ne peut pas nettoyer tous les d\u00e9chets plastiques de la plan\u00e8te, mais nous devons faire tout ce qui est en notre pouvoir pour changer cette situation, dit-il. La chose la plus importante que nous pouvons faire, c\u2019est de nous engager \u00e0 ne plus utiliser de plastique \u00e0 usage unique\u201d. Un discours qui risque de faire grincer les dents chez PepsiCo, nouveau propri\u00e9taire de SodaStream.<\/p>\n<p><strong>Une exp\u00e9dition \u00e0 vis\u00e9e \u00e9ducative<\/strong><\/p>\n<p>Les d\u00e9chets collect\u00e9s par le \u201cHoly Turtle\u201d seront utilis\u00e9s pour monter une exposition pour sensibiliser les consommateurs du monde entier, et les convaincre d\u2019utiliser moins de plastique \u00e0 usage unique sous toutes ses formes : vaisselle jetable, pailles, sacs, bouteilles\u2026<\/p>\n<p>L\u2019exp\u00e9dition de SodaStream au Honduras, qui durera en tout 4 jours, permet par ailleurs \u00e0 des enfants issus de 7 \u00e9coles honduriennes de participer au nettoyage, mais aussi d\u2019assister \u00e0 des ateliers \u00e9ducatifs anim\u00e9s par des experts de la pr\u00e9servation de l\u2019environnement, ce qui leur permettra de devenir des ambassadeurs de la cause environnementale dans leur entourage. Ces experts sont Maria Westerbos, fondatrice de l\u2019association Plastic Soup Foundation, Chris Jordan, le photographe du c\u00e9l\u00e8bre \u00ab Albatross \u00bb, projet visant \u00e0 faire connaitre le sort des albatros qui se nourrissent de d\u00e9chets plastiques sur l\u2019\u00eele de Midway, Laura Leiva, chercheuse \u00e0 l\u2019Institut Alfred-Wegener pour la Recherche Polaire et Marine en Allemagne, Elena Gonzalez, co-fondatrice de l\u2019association Bay Island Coastal Clean-up, et Mishelle Mejia, consultante en d\u00e9veloppement durable et en responsabilit\u00e9 sociale et environnementale.<\/p>\n<p>\u201cPlus de 8 millions de tonnes de plastique finissent dans l\u2019oc\u00e9an chaque ann\u00e9e. Ce plastique ne disparait jamais. Il se transforme en microparticules qui repr\u00e9sentent un danger pour la faune marine et finissent dans nos assiettes via les fruits de mer notamment, conclut Daniel Birnbaum. Nous devons unir nos forces pour r\u00e9duire la consommation de plastique \u00e0 usage unique et nous engager \u00e0 changer nos habitudes en adoptant des objets r\u00e9utilisables. C\u2019est \u00e0 nous de jouer !\u201d<\/p>\n<p>Source : https:\/\/www.lsa-conso.fr\/sodastream-va-nettoyer-la-mer-des-caraibes,299641<\/p>\n<\/p><\/div>","protected":false},"excerpt":{"rendered":"<p>Avec 150 cadres et plusieurs associations locales de d\u00e9fense de l\u2019environnement, Daniel Birnbaum, PDG de Sodastream, compte nettoyer la mer des Cara\u00efbes et les c\u00f4tes du Roatan, au Honduras. Le \u201cHoly Turtle\u201d, appareil con\u00e7u pour collecter les d\u00e9chets plastiques dans l\u2019oc\u00e9an, a \u00e9t\u00e9 lanc\u00e9 par SodaStream samedi dernier dans la mer des Cara\u00efbes, au large &hellip;<\/p>","protected":false},"author":1,"featured_media":5599,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"_yoast_wpseo_meta-robots-noindex":"","_yoast_wpseo_canonical":"","_yoast_wpseo_opengraph-title":"","_yoast_wpseo_opengraph-description":"","_yoast_wpseo_twitter-title":"","_yoast_wpseo_twitter-description":"","footnotes":""},"categories":[1614],"tags":[1282,1789,2125],"class_list":["post-5343","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-gestion-des-dechets-valorisation","tag-caraibe","tag-dechet","tag-sodastream"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.4 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>SodaStream va nettoyer la mer des Cara\u00efbes - 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